Hi, I’m Erin

I’m a copywriter and content specialist based in Toronto, Canada, with over 10 years experience working with creative agencies, getting scrappy at startups, and hustling as a freelancer.

The Smith Hotel & Benjamin Hotels

Coca-Cola Canada

Country Crock US

Country Crock Canada

Sofina

Kingston Aluminum Technology

Who’s Erin?

Creative storytelling and content creation is my passion. I'm a social butterfly who's always beaming in my bright pink lipstick and bringing positive energy to my work.

My 10+ years of experience working with agencies in Toronto has allowed me to be a part of the content planning and development for multiple accounts, including, Coca-Cola Canada, Country Crock Canada, Mastro Meats, Lilydale, Ontario Beef, Fairmont Hotels, Janes Chicken, and Popeyes Chicken.

I value strong communication, constructive feedback, and teamwork.

After hours, I'm usually looking for a new culinary experience, or cooking up a storm at home and having a kitchen dance party.

🕺🪩💃

  • Development of creative content, social posts, full-funnel ad copy, landing pages, website copy, newsletters, email campaigns, voice over scripts, and video supers

  • Concepting unique and trending content

    Photoshoot pre-production and creation of shot-lists

    On-set art direction

  • Ideation, concept development, and implementation of creative copy and cutting-edge digital campaigns from conception to launch across multiple channels and categories

  • Brainstorming, researching, brand naming, and storytelling

    Creating and presenting the tone of voice, personality, mission statements, and manifestos

  • Developing and executing social strategy, community management, community guidelines, social listening, and analytic reporting

    An in-depth understanding of Facebook, Instagram, TikTok, Pinterest, Google Suite, and multiple social management tools

Be inspired

“Go for broke. Always try and do too much. Dispense with safety nets. Take a deep breath before you begin talking. Aim for the stars. Keep grinning. Be bloody-minded. Argue with the world. And never forget that writing is as close as we get to keeping a hold on the thousand and one things–childhood, certainties, cities, doubts, dreams, instants, phrases, parents, loves–that go on slipping, like sand, through our fingers.”

—Salman Rushdie

Erin Scheel

Reach out about a project, collaboration or just to say hello!

erinmichellescheel@gmail.com